Typography

TYPOGRAPHY is a complex and subjective graphic art that is a mystery to some, and a complete unknown to most people.

Yet, it has an effect on our everyday life. During the 1960’s, 70’s and 80’s Britain, arguably, produced the best typography in the world.

Then came the microcomputer, suddenly, the means to typeset and produce printed material was available to everybody.

Taken out of the hands of the professionals, standards plummeted as every garish combination of typeface, size, colour and clip art were crammed into any job down to nightmarish business cards needing a microscope to read the phone numbers.

With the increased training in excellent industry standard programmes such as QuarkXPress, Adobe Illustrator and PhotoShop, standards have, to some extent, clawed themselves back.

But, there is still a long way go.